Mondeléz is arguably the largest snack foods distributor in the world.
Recipes are a significant revenue stream, and their site needed improvements to seamlessly function on mobile devices, first-and-foremost. A ground up redesign gave shoppers, parents, and retailers an entirely new way to find their favorite snacks, draw inspiration from creative recipes, and most importantly, stay updated on new products.
Marketing and Sales are crucial to Mondelez’s success, so campaign hubs, starting with a partnership between Wiz Khalifa, and OREO was created to provide all fans with exclusive music, and video to his favorite OREO snack ideas.
Made in collaboration with Alan Cocuzza, and Ryan Sanzari.
Food trucks were transformed into mobile snack bars, and Oreo was the first to experiment with activations across New York City to promote SnackWorks.