As one of the largest snack foods distributor in the world, their latest products, and recipes needed to be easier to find, prepare and saved for reuse.
A mobile-first redesign built on SiteCore, gave shoppers, parents, and retailers an entirely new way to find their favorite snacks, recipes, and most importantly, stay updated on new products.
To accelerate marketing value, and impact, unique campaign hubs were created giving teams new ways to promote, track, and testfresh content. The first was a partnership between Wiz Khalifa, and OREO to provide fans fans with exclusive music, videos, and a limited edition OREO Music Box.
Scaled Mondelez’s relevance in crowded global market
Promotions continued as landing pages, and food trucks were transformed into mobile snack bars across different cities.
