Mondeléz is arguably the largest snack foods distributor in the world.
Recipes are a significant revenue stream, and their site needed improvements to seamlessly function on mobile devices, first-and-foremost making it easier for parents to find what they needed. A ground up redesign gave shoppers, parents, and retailers an entirely new way to find their favorite snacks, draw inspiration from creative recipes, and most importantly, stay updated on new products. Unique campaign hubs were created, beginning with a partnership between Wiz Khalifa, and OREO to provide his fans with exclusive music, and video experiences.
Made in collaboration with fellow designers Alan Cocuzza, and Ryan Sanzari.
Improved Mondelez’s growth through branded partnerships
Food trucks were transformed into mobile snack bars, and Oreo was the first to experiment with activations across New York City to promote SnackWorks.
