As one of the largest snack foods distributor in the world, popular products, and recipes needed to be easier to find, prepare and saved for reuse.
A mobile-first redesign built on SiteCore 9 gave shoppers, parents, and retailers an entirely new way to find their favorite snacks, recipes, and most importantly, stay updated on new products.
To accelerate marketing reach, unique campaign hubs were created, beginning with a partnership between Wiz Khalifa, and OREO to provide fans fans with exclusive music, videos, and a limited edition OREO Music Box.
Improved Mondelez’s growth through branded partnerships
Food trucks were transformed into mobile snack bars, and Oreo was the first to experiment with activations across New York City to promote SnackWorks.
