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info@addl.co

The studio was formed as a design collaborator for mission-driven companies.

In 2014, we teamed up with Accenture Federal, the U.S. Department of Defense, AT&T, and Salesforce to change how people benefit from the digital world.

We specialize in imaginative, modern design for software, emerging platforms, and connected experiences. Our collaborations span luxury real estate, hospitality, finance, education, healthcare, safety, and consumer goods.

Jeff's bio from a mentor event with Sam Adams.
Jeff's bio from a mentor event with Sam Adams.

Jeff McWeeney

Founder
Experience Designer
Fractional CDO

CV 2024
Book 1:1 Meeting

LinkedIn

Jeff's a designer, technologist, and senior creative executive, with 20 years of experience. Specializes in imaginative, modern design for software, emerging platforms, and connected experiences.

He's played a role in creating industry-leading experiences for Accenture, AstraZeneca, Salesforce, TD Bank, U.S. Air Force, as well as Revlon, AT&T, McDonald’s, and the NFL.

And perhaps his most ambitious project yet, building ZeroNow, a nonprofit to make schools safer for good. It's fueled by pioneering technology partners including Microsoft, Genetec, and Intel, as well as Axis Communications, Omnilert, and Johnson Controls.

Questions

Reinventing business is essential for a better world.

If the status quo isn’t challenged, how can there be change?

What if all businesses prioritized the planet over profit?

What’s preventing inclusion from operating as the norm?

Can ethics make culture more resilient, and future proof?

What if joy was a feature, and became a leading KPI?

Is beauty missing, or is it compromised by technology?

When has a purchase made you feel something genuine?

Why isn’t imagination at the center of every business model?

Process

We operate in service of what the people need, and remain focused on how they'll benefit from everything we make.

Overlapping circles forming a focus on design.

Discovery

Collaborate with people closest to the problem, and learn everything that needs to happen to remove it from existence — from edits to a brand story, creation of new content, or advice on where to begin.

Design Direction

Assemble, and prototype what the complete experience looks like, and how it works to overcome the problem. Craft the functional user experience, interface, and visual expression to get the job done alongside the technical team.

Design Strategy

Decide on the next move — and the one after — should be to produce the most impactful, and cost-effective direction.

Technical Direction

Bring the overall experience to life with the best available technologies, or engineer something entirely new, and proprietary.

Technical Engineering

Expand or introduce a suite of technology, including Adobe Experience Manager, as well as other emerging platforms to build modern, scalable digital experiences.

Content Direction

Create or curate content libraries, ranging from photography, illustration, and infographics to 3D, film, and motion in support of introducing the solution to the customer.

Clients

It's been a privilege to guide, contribute, and collaborate with some of the world's most pioneering organizations, and their leadership.

Product archive is in the works to showcase a selection of experiences for Salesforce, McDonald's, AT&T, and a few others.

AT&T
Accenture
American Electric Power
Amtrak
AstraZeneca
Coca-Cola
G4S Security
Google
McDonald's
Mondeléz International
NFL
Pfizer
Radisson
Revlon
Salesforce
Southwest Airlines
TD Bank
Truist
U.S. Department of Defense
Volkswagen