If you're interested in collaborating, please get in touch.
info@addl.co
In 2014, I teamed up with Accenture Federal, the U.S. Department of Defense, AT&T, and Salesforce to transform user experiences, advance capabilities, and expand their disciplines.
My role continues as a designer specializing in imaginative, modern design for software, emerging platforms, and connected experiences.
An extensive network of senior colleagues are called upon as needed to join me in collaborating across a diverse array of industries, including healthcare, education, finance, hospitality, technology, and consumer goods.
Since day one, I've operated in service of what people need, to accelerate how mission-driven companies create sustainable change at scale.
I'm a designer, technologist, and senior creative executive, with 20 years of experience. I specialize in imaginative, modern design for software, emerging platforms, and connected experiences.
I've played a role in creating industry-leading experiences for Accenture, AstraZeneca, Salesforce, TD Bank, U.S. Air Force, as well as Revlon, AT&T, McDonald’s, and the NFL.
And perhaps my most ambitious project yet, building ZeroNow, a nonprofit to make schools safer for good. It's fueled by pioneering technology partners including Microsoft, Genetec, and Intel, as well as Axis Communications, Omnilert, and Johnson Controls.
I'm also proud to mentor students through the Young Entrepreneurs Academy, and exciting entrepreneurs with Sam Adam's Brewing the American Dream program.
Reinventing business is essential for a better world.
If the status quo isn’t challenged, how can there be change?
What if all businesses prioritized the planet over profit?
What’s preventing inclusion from operating as the norm?
Can ethics make culture more resilient, and future proof?
What if joy was a feature, and became a leading KPI?
Is beauty missing, or is it compromised by technology?
When has a purchase made you feel something genuine?
Why isn’t imagination at the center of every business model?
Operate in service of what people need, to accelerate how mission-driven companies deliver on those needs.
Collaborate with people closest to the problem, and learn everything that needs to happen to remove it from existence — from edits to a brand story, creation of new content, or advice on where to begin.
Define what the product or service is, how the entire experience works, and what it looks like to overcome the problem. Includes crafting the functional user experience, user interface, graphics, and written expression to get the job done alongside the technical team.
Decide on the next move — and the one after — should be to produce the most impactful, and cost-effective direction.
Bring the overall experience to life with the best available technologies, or engineer something entirely new, and proprietary.
Expand or introduce a suite of technology, including Adobe Experience Manager, as well as other emerging platforms to build modern, scalable digital experiences.
Create or curate content libraries, ranging from photography, illustration, and infographics to 3D, film, and motion in support of introducing the solution to the customer.
It's been a privilege to guide, contribute, and collaborate with some of the world's most pioneering organizations, and their leadership.
Product archive is in the works to showcase a selection of experiences for Salesforce, McDonald's, AT&T, and a few others.
