AstraZeneca

Wilson disease is a rare and progressive genetic condition in which the body has a weakened ability to remove excess copper, leading to a range of serious health problems. Symptoms typically appear during the young adult years, so the approach to education, and awareness needed to be modern, and mobile.

Apple iOS apps were suggested as the easiest way to track symptoms, and remind patients to capture their activities. AI was introduced to enable voice capture, and hands free recording of symptoms. A globally directed photo library was led to represent the diverse community facing Wilson disease.

Patient stories were filmed to capture the real-life impact Wilson's has made on their lives, and how they're managing to carry on.

Year

2023

Industry

Pharmaceutical Biotechnology

Client

AstraZeneca

Type

Apps, AI, Photo Library, Films

Patients can use their Apple watch, or iPhone to track symptoms anywhere. AI became a companion to offer hands free symptom recording, and updates for patients with limited mobility.
Photography was curated from a global team of photographers who captured the diversity of the audience across a range of moments, and circumstances. Brief animations were crafted using select photography for use on social media, events, and internal briefings.

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