Wilson disease is a rare and progressive genetic condition in which the body has a weakened ability to remove excess copper, leading to a range of serious health problems. Symptoms typically appear during the young adult years, so the approach to education, and awareness needed to be modern.

We began with extensive research, staring with patients, and their doctors, to learn how they're managing their situations. As a result, a mobile, and wearable-first strategy was created to provide comprehensive access, and management for everyone involved. Basic text input was designed, and AI was introduced to enable voice capture, and hands free communication to provide an inclusive, and useful experience for all patients.

Patient stories were filmed to capture the real-life impact Wilson's has made on their lives, and how they're managing to carry on. A globally directed photo library was also led to represent the diverse community facing Wilson disease to connect with future patients.