Patients faced with Wilson disease, a rare genetic disorder that disrupts the body’s ability to eliminate copper needed a better way to manage their symptoms.

Established a Design Lab to research, imagine, and design a mobile and wearable-first model to support patients, and their families on modern devices. Thinking was rooted in sharing daily patient input with their healthcare teams in near real-time. AI was alsointroduced, and trained to act as an ongoing healthcare concierge, offering inclusive, personalized support regardless of mobility limitations.

All was guided by unique patient films, and a global photoshoot to capture the day-to-day realities of all those living with Wilson disease.