USA Today

Sports+ has some of the most popular sportswriters in the business, but it's audience desired better ways to find, and consume it.

Working closely with Gannett's wonderful in-house teams, a custom iOS Widget was designed, allowing fans to customize the content they love, and have it delivered directly to their iPhone Home Screen. Fans could control the size, and placement of the widget. And decide when custom push notifications were delivered. The U.S. Open was our first opportunity to help Sports+ content stand out. A library of branded photos was also curated, and made available exclusively for Sports+ fans.

This also presented an opportunity to imagine how fans can personalize all their favorite sports, and control their Newsfeed, making Sports+ even more dynamic.

Year

2022

Industry

Sports

Client

USA Today

Type

App, Content Library

Custom iOS Widget delivers every moment directly to the Home Screen. An updated app Onboarding process was explored to increase personalization across all sports, and introduce special events, along with exclusive content.
This custom library of branded photos was designed to support Sports+ fans as downloadable content, as well as part of the moments delivered through the custom iOS widget.

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