Geron Biotechnology

Nobel Prize-winning discoveries launched Geron's mission to change lives by changing the course of blood cancer.

An updated website was designed to bring their latest product to market. It offers an editorial driven experience that showcases their leading manufacturing, human resources, and communications customimzed for investors, and partners to maximize impact, and value.

The brand, typography, and tone were also enhanced to reflect Geron's bold nature. Custom graphics were designed to elevate their pipeline, as well as support key industry events to inspire new levels of awareness, and engagement.

Impact

FDA approved RYTELO on June 6, 2024

Year

2023

Industry

Healthcare

Client

Geron Biotechnology

Type

Website, Content library, Infographics

Visit website

geron.com
Designed to impress Wall Street — by displaying Research & Development first, we quickly showcase their value. By highlighting their people and clinical trials next, we outline Geron's experience, and impact. And, by presenting their podcast shares progress, event updates, and provide opportunities for future interviews.
Website, Content library, Infographics
Custom gradients, and infographics emphasized the pioneering spirit of Geron's culture, and dynamic approach to communications. Building on Geron's already bold color palette, the flame represented in their logo was introduced to each graphic to reinforce how a flame is constantly evolving, rarely the same shape twice.

Animation was designed to explain how Telomerase operates in the bloodstream. The final video was used to showcase these advancements to investors, and the media, as well as event experiences. R&D Pipeline was reimagined to smoothly flow between the desktop, tablets, and mobile.

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