Sports+ has some of the most popular sportswriters in the business, but it's apps needed desired better ways to find, and consume it.
Working closely with Gannett's wonderful in-house teams, a custom iOS Widget was designed, allowing fans to customize the content they love, and have it delivered directly to their iPhone Home Screen. Fans could control the size, and placement of the widget, and decide when custom push notifications were delivered. The U.S. Open was our first opportunity to help Sports+ content stand out.
A library of branded photos was also curated, and made available exclusively for Sports+ fans across social media.
Reimagined how personalization can change how sports are consumed on a mobile device
