Patients can live healthier lives while managing a chronic condition called Wilson Disease, thanks to AstraZeneca's pioneering efforts.
Wilson disease is a rare and progressive genetic condition in which the body has weakened ability to remove excess copper. Copper is an important mineral required for many of the body's essential functions, but too much causes a range of serious health problems. Symptoms typically appear during the young adult years, so the approach to education, and awareness needed to be modern.
Apps brought all the best information, support, and tools together, making it easier to track symptoms. AI was introduced to enable text, and hands free recording of symptoms. Globally directed photo library was led to present the diverse community facing Wilson disease.
Patient stories were filmed to capture the real-life impact Wilson's has made on their lives, and how they're managing to carry on.