Patients faced with Wilson disease, a rare genetic disorder that disrupts the body’s ability to eliminate copper needed a better way to manage their experience.

Established a Design Lab to research, imagine, and design entirely new ways for patients and families to manage care. We asked "what if digital care was created today" to avoid legacy thinking. The result — a mobile app, wearable and AI experience tailored for every patient, designed to support daily needs, embracing lack of mobility, condition or nearly any circumstance that's fully connected to healthcare providers.

We essentially created a healthcare concierge, offering personalized support that operates one step ahead to provide care like never before.

Patient films, and a global photoshoot were created to reveal the day-to-day realities of people living Wilson disease.